From Digital Design to Finished Floor
Every plank passes through our integrated technology pipeline — each step precisely engineered to build upon the last.
Design
AI-generated or custom patterns created digitally with unlimited color and texture possibilities.
Blue Eleven 3D prints the design onto rigid core or hybrid core with 16M+ colors at industrial scale.
Emboss
DSE synchronized embossing adds perfectly aligned 3D texture to match the printed surface.
Protect
Infinite Glass UV coating seals the surface with scratch-resistant, crystal-clear protection.
Finish
TruBevel Pro creates deep painted bevels for natural plank definition and premium appearance.
Blue Eleven
3D Digital Printing & Sustainable CoreBLUE11 is both our flagship 3D digital printing platform and a breakthrough in sustainable manufacturing. The core is made with 80% recycled ocean-bound plastic waste — transforming pollution into durable, high-performance flooring. Blue Eleven delivers unmatched color accuracy with over 16 million color combinations, creating hyper-realistic wood, stone, and custom patterns impossible with traditional rotogravure printing.
- 80% recycled ocean-bound plastic core — turning waste into flooring
- 16M+ color combinations with zero pattern repeat
- Industrial-scale 3D printing for mass production
- 100% recyclable packaging and eco-friendly process
Infinite Glass
UV Surface Protection TechnologyInfinite Glass is a clear, high-grade glossy coating that deflects harmful UV rays away from the digitally printed core, increasing overall resistance to wear for superb durability. This proprietary UV-cured surface protection system creates an ultra-clear, scratch-resistant shield that preserves the vibrant 3D-printed design beneath.
- Super transparent — high-grade clarity preserves print vibrancy
- UV-proof coating reduces discoloration and sun damage
- Greatly increases scratch and wear resistance
- Exceeds ASTM wear-through testing standards
DSE
Digital Synchronized EmbossingBenchwick's patented DSE (Digital Synchronized Effect) embossing technology creates extraordinarily realistic wood and tile haptics. By combining positive and negative printing techniques, DSE renders surfaces more three-dimensional than traditional embossing — every ridge and valley matches exactly what your eyes see.
- Positive and negative print detail for true 3D texture
- Texture-to-print alignment with micron precision
- Works across all pattern types: wood, stone, custom
- Enhanced tactile experience vs. traditional EIR
TruBevel Pro
Precision Edge TechnologyTruBevel Pro eliminates traditional bevel issues — overlapped paint, fake appearance, and limited shapes. Using our proprietary 3D printing technology, TruBevel Pro crafts bevels that capture the essence of natural materials like wood and travertine, with unprecedented bevel depths and shapes including saw cut, grout line, and rustic wood bevel styles.
- Deep painted bevel for natural plank definition
- Realistic grout lines with customizable color and shape
- Rustic edges that capture natural wood character
- Patent-pending technology — no overlapped paint or fake vision
MattMaster
Electron Beam Coating TechnologyThrough irradiation by MattMaster (electron beam), a tough surface with high bridging density is formed, giving the resin high functionality. Unlike UV technology, it does not need a solvent coating — MattMaster is a green coating technology that is safe and reduces environmental load. Scratch resistance, pollution resistance, and UV resistance are accomplished while saving energy and reducing CO₂ emissions.
- Formaldehyde-free, benzene-free, no harmful VOCs
- 40% reduction in carbon emissions vs. regular products
- Superior scratch, stain, and moisture resistance
- High-density resin for easy cleaning and stain removal
AI Smart Designer
AI-Powered Custom DesignOur AI Smart Designer transforms how flooring is specified and customized. Upload a photo of any space, and the AI generates photorealistic visualizations with different flooring options. Beyond visualization, it can create entirely new patterns and colorways that are then 3D printed on demand — making truly custom flooring accessible at scale.
- Room visualization from uploaded photos
- AI-generated custom patterns and colorways
- On-demand 3D printing of custom designs
- Instant photorealistic rendering previews
See the Difference in Person
Request free samples to experience our 3D printed surfaces, Infinite Glass protection, and TruBevel Pro edges firsthand.